From $100 to $5 Million: How Bianca Monley Built a Meal Empire
Australian entrepreneur Bianca Monley grew her farm-to-table meal delivery service from a $100 startup with 10 gym friends into a $5 million company operating across Sydney and Melbourne with a 100-acre farm.
Newsnibs Staff
- 2026-10-10
- Updated 9:22 AM UTC
(Sydney, Australia)
Bianca Monley quit her job as a waitress in October with $100 to her name and a Bondi apartment, setting out to start a meal delivery service. The Australian, then 21, began by cooking for 10 gym friends. The business has since grown into a company with $5 million in revenue, a presence in Melbourne and Sydney, and a 100-acre farm.
Monley did the cooking, packing and delivery herself in the early days, according to her website, before bringing in specialists as the company expanded. The business runs on a farm-to-table model, delivering fresh meals directly to customers. Monley's website states her initial goal was to help people eat better, and that this evolved into a broader mission to change perceptions around healthy food.
The company launched its 100-acre farm once it was producing around 10,000 meals a week, a move stated on Monley's website as being aimed at increasing transparency in food production.
Actor Hugh Jackman became a customer and was photographed with one of the company's meal coolers. Miranda Kerr, Cate Blanchett and Gwyneth Paltrow have also endorsed the business, following Jackman's association with it.
Photo by Cristiano Pinto on Unsplash
