94% of Indian Consumers Willing to Try Cultivated Meat: GFI India Study

Food

94% of Indian Consumers Willing to Try Cultivated Meat: GFI India Study

A Good Food Institute India study finds 94% of surveyed Indian urban consumers are willing to try cultivated meat, with most viewing it as relevant and believable.

Newsnibs Staff

2026-10-10
Updated 1:52 PM UTC

A study published Thursday by the Good Food Institute India found that 94 percent of Indian consumers surveyed are willing to try cultivated meat, the lab-grown product made from animal cells rather than slaughtered livestock.

The research, titled "Cultivated Meat in India: Consumer Awareness, Perceptions, Drivers & Barriers," drew on eight focus group discussions and 414 online interviews with urban, affluent non-vegetarian and flexitarian consumers aged 18 to 44 in Delhi, Mumbai, Bengaluru, and Hyderabad.

Ninety-three percent of respondents considered the concept of cultivated meat relevant, and 90 percent found it believable. More than 51 percent viewed it as a good source of protein, while 46 percent said they saw it as healthier than conventional meat.

On price, respondents said they would pay a premium over conventional meat of no more than 15 to 20 percent for cultivated meat.

The survey also tested how consumers respond to different names for the product. Eighty-five percent found the term "cultivated meat" appropriate, compared with 64 percent for "lab-grown meat" and 53 percent for "artificial meat."

Photo by Eiliv Aceron on Unsplash