Rising Non-Alcoholic Drink Demand in Vietnam's Dining Sector
A new report from Marriott International reveals a growing shift toward non-alcoholic and low-alcoholic beverages in Vietnam's dining sector, driven by health consciousness and diverse consumer preferences.
Newsnibs Staff
- 2026-10-14
- Updated 12:03 PM UTC
(Ho Chi Minh City, Vietnam)
Vietnamese restaurants and bars are seeing a sustained shift away from alcohol, with 41% reporting rising demand for non-alcoholic or low-alcoholic drinks, according to Marriott International's "Future of Food 2027" report, released October 6. The report draws on insights from chefs and hoteliers across 284 Marriott hotels in 20 Asia-Pacific countries.
Fruit juices and smoothies saw sales increases at 43% of surveyed establishments, while 28% reported declines in high-end spirits and cocktails, 21% in wine, and 3% in beer.
At Akuna, a Michelin-starred restaurant in Ho Chi Minh City, beverage manager Travis Nguyen said four out of every 10 guests now choose non-alcoholic pairings for tasting menus. He attributes the trend largely to women and tourists.
Tales By Chapter, also in Ho Chi Minh City, has launched a dedicated non-alcoholic menu built around a 10-course tasting menu, priced at VND750,000 ($29) and featuring handmade botanical drinks.
Nguyen Linh, 31, a Ho Chi Minh City resident, said health limitations lead her to prioritize venues with a wide range of non-alcoholic options.
The pattern extends beyond Vietnam. Across the Asia-Pacific region, 42% of restaurants surveyed for the report said non-alcoholic sales had risen, and 56% said they are developing dedicated non-alcoholic menus.
Photo by Zlatko Đurić on Unsplash
