The parade started at 10 a.m. and ended at the Summerfest grounds, where the rally was held at the American Family Insurance Amphitheater. Watching was free. Tickets were required only for seats inside the amphitheater for the speeches, and fans without them could follow along on screens set up around the grounds. Milwaukee Public Schools canceled classes so students and staff could attend.

Players rode buses bearing the slogan "Won. Our Way" and held the Commissioner's Trophy up to the crowd. Owner Mark Attanasio and manager Pat Murphy were in the procession, along with Christian Yelich, Sal Frelick, Brice Turang and World Series MVP William Contreras. Contreras hit .381 in the series and threw out four baserunners. Murphy has gone 293-193 in three seasons in Milwaukee and reached the postseason each year. Members of the 1982 team also took part, including Hall of Famers Rollie Fingers, Robin Yount and Paul Molitor.

Turang took his shirt off along the route, in keeping with the fans' "Tarps Off" tradition. Pitcher Jacob Misiorowski, the staff ace and a favorite for the NL Cy Young Award, caught a can of Miller Lite on a double-decker bus and drank it. Contreras opened the festivities by spraying champagne.

The route passed the mural of Bob Uecker, the longtime Brewers broadcaster, who died in January 2025 at age 90 after calling games for more than 50 years. He did not live to see the team win a World Series. At the rally, 2011 MVP Ryan Braun led the crowd in a "Ueck" cheer.

For many in the crowd, the title had been a long time coming. "You just never thought it would happen. But it did," said Mark Diedrich, a 76-year-old Brewers fan.

The celebration began earlier in the week. On Thursday, Yelich, Misiorowski and other players visited Lambeau Field, where pitcher Brandon Woodruff displayed the trophy during a Green Bay Packers game.

Downtown bars and restaurants opened early on Friday. Your Office opened at 6:30 a.m. with $12 Miller Lite pitchers and $1 hot dogs, and Draft & Co. had former Brewer Prince Fielder guest bartending at 10:30 a.m. O'Lydia's Bar & Grill ran free shuttles to the Summerfest grounds from 7:30 a.m. to 4 p.m., and Lakefront Brewery poured free beer from 11 a.m. and served blue-and-yellow cheese curds all day.